Postcards are the cheapest form of direct mail marketing. Most businesses already understand the importance of postcard marketing since it is an excellent way to grab the attention of customers. With postcards, you can enjoy a high response rate.
However, to ensure the success of your postcard printing, you need to make sure you are not making any mistakes. Let’s take a look at the top mistakes you need to avoid with postcard printing.
1. Not Having a Clear Goal
You need to decide what you want to achieve with your direct mail campaign. In case you are not sure, then you cannot expect to succeed with your postcard printing and marketing campaign.
When you set a clear goal, you can design the right kind of postcard to send to the postcard printing services for printing. Track the right people and track the results properly. In case you are new to the business, you might just want to raise awareness in your local area. But if you have been established for a while, you might be looking to promote a new service or product. Make sure you set the goal right from the start of the campaign to avoid expensive mistakes later on.
2. Not Adding a CTA
The aim of your postcard print and mail service is to drive recipients to take action. Adding a simple, clear, and easy call to action to the postcards will encourage the readers to take the required action. But this action has to align with your set goals and be the following step you would like the readers to take, such as visiting the website, calling you, or using a discount code.
You can motivate the readers further by adding immediacy, such as making the call to action a limited-time offer. Also, you need to ensure that the call to action is trackable, such as tracking how many people have used an offer code so that you can analyze the success of the campaign.
3. Poor Design
A poor design can make the postcard get lost and thrown out with other junk mail. The postcard has to stand out from the repeated onslaught of marketing materials and cut through the noise. You just have a few seconds to make an impression on the recipient. Thus, you need to ensure that you grab their attention.
To make the print and mail postcards online stand out and get noticed, use an attractive and bold design. Make sure that you are using both sides of the postcards and integrate the brand colors, quality images, and use striking fonts. In case you are struggling with the design, you can hire a professional design service to design your postcard for you.
4. No Clear Message
A postcard without a clear message can hinder the campaign’s effectiveness. You just have a few seconds to persuade the reader. Thus, the message you are adding to the postcard has to convince the recipient.
Start with an attractive, short headline that will immediately hook the reader and pique their curiosity. Focus on the main benefit and communicate the key message clearly that emphasizes the reader’s requirements and how they can solve the issues they are having. Don’t try saying everything since you have limited space and only a short time to convince your readers.
Use simple language and keep it short, avoiding long paragraphs, and jargon and go for short sentences and bullet points. Make sure you proofread the postcard copy to make sure it doesn’t have spelling or grammatical errors as it can make you look unprofessional.
5. Not Adding Contact Information
You should add the contact information on the postcard including the email address, phone number, social media handles, and website URLs. This will enable them to learn more about you when you print and mail postcards online. Even if the recipients aren’t following the main CTA right away, they can use the contact and social media information to learn more about you. This will lead them to your service down the line in the future.
